{"id":23534,"date":"2022-08-30T05:22:19","date_gmt":"2022-08-30T02:22:19","guid":{"rendered":"https:\/\/help-ka.ru\/market\/?post_type=docs&#038;p=23534"},"modified":"2022-08-30T11:22:26","modified_gmt":"2022-08-30T08:22:26","slug":"kabinet-vebmastera","status":"publish","type":"docs","link":"https:\/\/help-ka.ru\/market\/docs\/kabinet-vebmastera\/","title":{"rendered":"\u041a\u0410\u0411\u0418\u041d\u0415\u0422 \u0412\u0415\u0411\u041c\u0410\u0421\u0422\u0415\u0420\u0410"},"content":{"rendered":"<p>\u0417\u0430\u043a\u043e\u043d\u0447\u0438\u0432 \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u044e, \u0438 \u043f\u043e\u0441\u0435\u0442\u0438\u0432 \u041a\u0430\u0431\u0438\u043d\u0435\u0442 \u0432\u0435\u0431\u043c\u0430\u0441\u0442\u0435\u0440\u0430, \u0412\u044b \u0437\u043d\u0430\u043a\u043e\u043c\u0438\u0442\u0435\u0441\u044c \u0441 \u0442\u0440\u0435\u043a\u0438\u043d\u0433 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u043c, \u043f\u0440\u0435\u0434\u0443\u0441\u043c\u043e\u0442\u0440\u0435\u043d\u043d\u044b\u043c \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u043e \u0434\u043b\u044f \u0442\u043e\u0447\u043d\u043e\u0441\u0442\u0438 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f: \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0438 \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u043e\u0432 \u043f\u043e \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u043a\u0438\u043c \u0441\u0441\u044b\u043b\u043a\u0430\u043c, \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u043e\u0432 \u043f\u043e\u0441\u0435\u0449\u0435\u043d\u0438\u0439, \u0430 \u0442\u0430\u043a \u0436\u0435 \u043f\u043e\u043b\u043d\u043e\u0439 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u043e\u0439 \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u0430 \u0434\u043b\u044f \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438\u0432\u043d\u043e\u0439 \u0440\u0430\u0431\u043e\u0442\u044b \u0438 \u0443\u0434\u043e\u0431\u043d\u043e\u0433\u043e \u0432\u044b\u0432\u043e\u0434\u0430 \u0437\u0430\u0440\u0430\u0431\u043e\u0442\u0430\u043d\u043d\u044b\u0445 \u0441\u0440\u0435\u0434\u0441\u0442\u0432.<\/p>\n<p>\u0420\u0430\u0437\u0431\u0435\u0440\u0435\u043c \u0441\u0440\u0435\u0434\u043d\u0435\u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0430\u043a\u043a\u0430\u0443\u043d\u0442 1,5 \u043c\u0435\u0441\u044f\u0447\u043d\u043e\u0439 \u0440\u0430\u0431\u043e\u0442\u044b, \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0437\u0430\u043c\u0435\u0442\u0438\u043c \u043e\u0447\u0435\u043d\u044c \u0441\u0440\u0435\u0434\u043d\u0435 \u0443\u0447\u0430\u0441\u0442\u0432\u0443\u0435\u0442 \u0432 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0438 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u043a\u0438\u0445 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c \u0438 \u0434\u043e\u0432\u043e\u043b\u044c\u043d\u043e \u0441\u043b\u0430\u0431\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0435\u0442 \u0440\u0435\u0444\u0435\u0440\u0430\u043b\u043e\u0432.<\/p>\n<h3>\u0428\u0430\u043f\u043a\u0430<\/h3>\n<p>\u0412 \u0432\u0435\u0440\u0445\u043d\u0435\u0439 \u0447\u0430\u0441\u0442\u0438 <strong>\u041a\u0430\u0431\u0438\u043d\u0435\u0442\u0430 \u0412\u0435\u0431\u043c\u0430\u0441\u0442\u0435\u0440\u0430\u00a0<\/strong>\u0440\u0430\u0441\u043f\u043e\u043b\u043e\u0436\u0438\u043b\u0430\u0441\u044c \u0448\u0430\u043f\u043a\u0430 \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u043c\u043e\u0436\u043d\u043e \u0431\u0435\u0437 \u0442\u0440\u0443\u0434\u0430 \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u043d\u0430 \u0441\u0432\u043e\u0451 \u0443\u0441\u043c\u043e\u0442\u0440\u0435\u043d\u0438\u0435, \u043d\u0430\u0436\u0430\u0432 \u043d\u0430 \u0438\u043a\u043e\u043d\u043a\u0443 \u043a\u0430\u043c\u0435\u0440\u044b.<\/p>\n<p>\u041d\u0438\u0436\u0435 \u0438\u043d\u0434\u0438\u043a\u0430\u0442\u043e\u0440\u044b&#8230;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-23538 size-full\" src=\"https:\/\/help-ka.ru\/market\/wp-content\/uploads\/2022\/08\/7605ynj5oigogi.png\" alt=\"\" width=\"1257\" height=\"434\" srcset=\"https:\/\/help-ka.ru\/market\/wp-content\/uploads\/2022\/08\/7605ynj5oigogi.png 1257w, https:\/\/help-ka.ru\/market\/wp-content\/uploads\/2022\/08\/7605ynj5oigogi-300x104.png 300w, https:\/\/help-ka.ru\/market\/wp-content\/uploads\/2022\/08\/7605ynj5oigogi-1024x354.png 1024w, https:\/\/help-ka.ru\/market\/wp-content\/uploads\/2022\/08\/7605ynj5oigogi-768x265.png 768w, https:\/\/help-ka.ru\/market\/wp-content\/uploads\/2022\/08\/7605ynj5oigogi-1220x421.png 1220w, https:\/\/help-ka.ru\/market\/wp-content\/uploads\/2022\/08\/7605ynj5oigogi-100x35.png 100w, https:\/\/help-ka.ru\/market\/wp-content\/uploads\/2022\/08\/7605ynj5oigogi-600x207.png 600w\" sizes=\"auto, (max-width: 1257px) 100vw, 1257px\" \/><\/p>\n<h3>\u0418\u043d\u0434\u0438\u043a\u0430\u0442\u043e\u0440\u044b<\/h3>\n<p>\u041d\u0438\u0436\u0435 \u0448\u0430\u043f\u043a\u0438 \u0441 \u043b\u0435\u0432\u043e \u0440\u0430\u0441\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u044b \u0412\u0430\u0448\u0438 \u0434\u0430\u043d\u043d\u044b\u0435,\u0442\u0435\u043a\u0443\u0449\u0438\u0439 \u0440\u0430\u043d\u0433,\u0441\u0442\u0440\u0430\u043d\u0430 \u0438 \u0434\u0430\u0442\u0430 \u043d\u0430\u0447\u0430\u043b\u0430 \u0443\u0447\u0430\u0441\u0442\u0438\u044f.<\/p>\n<p>\u0421 \u043f\u0440\u0430\u0432\u043e\u0439, \u043e\u0431\u0449\u0435\u0435 \u043a\u043e\u043b-\u0432\u043e \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438, \u0441\u0443\u043c\u043c\u0430 \u0437\u0430\u0440\u0430\u0431\u043e\u0442\u0430\u043d\u043d\u044b\u0445 \u0438 \u0432\u044b\u0432\u0435\u0434\u0435\u043d\u043d\u044b\u0445 \u0441\u0440\u0435\u0434\u0441\u0442\u0432, \u0438\u043d\u0434\u0438\u043a\u0430\u0442\u043e\u0440 \u0437\u0430\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u044f \u0442\u0435\u043a\u0443\u0449\u0435\u0433\u043e \u0440\u0430\u043d\u0433\u0430, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 EPC \u0437\u0430 \u0441\u0435\u043c\u044c \u0434\u043d\u0435\u0439 \u0438\u043b\u0438 3 \u043c\u0435\u0441\u044f\u0446\u0430. \u041f\u043e\u0434\u0440\u043e\u0431\u043d\u0435\u0435 \u0447\u0442\u043e \u0442\u0430\u043a\u043e\u0435 EPC\u00a0 \u0432 \u043f\u0443\u043d\u043a\u0442\u0435 <a href=\"https:\/\/help-ka.ru\/market\/docs\/terminy-i-ponyatiya\/#28-toc-title\" target=\"_blank\" rel=\"noopener\">2.9<\/a><a href=\"https:\/\/help-ka.ru\/market\/docs\/terminy-i-ponyatiya\/#28-toc-title\" target=\"_blank\" rel=\"noopener\">EPC<\/a> \u0440\u0430\u0437\u0434\u0435\u043b\u0430\u00a0<a href=\"https:\/\/help-ka.ru\/market\/docs\/terminy-i-ponyatiya\/\" target=\"_blank\" rel=\"noopener\">\u0422\u0415\u0420\u041c\u0418\u041d\u042b \u0418 \u041f\u041e\u041d\u042f\u0422\u0418\u042f<\/a><\/p>\n<h3>\u041c\u0435\u043d\u044e<\/h3>\n<p>\u0412\u043e \u0432\u0441\u044e \u0448\u0438\u0440\u0438\u043d\u0443 \u041a\u0430\u0431\u0438\u043d\u0435\u0442\u0430 \u0432\u0435\u0431\u043c\u0430\u0441\u0442\u0435\u0440\u0430, \u0440\u0430\u0437\u043c\u0435\u0441\u0442\u0438\u043b\u043e\u0441\u044c \u043c\u0435\u043d\u044e.<br \/>\n\u0423\u0434\u043e\u0431\u043d\u0430\u044f \u043d\u0430\u0432\u0438\u0433\u0430\u0446\u0438\u044f \u0441 \u0440\u0430\u0441\u043a\u0440\u044b\u0432\u0430\u044e\u0449\u0438\u043c\u0438\u0441\u044f \u043a\u043d\u043e\u043f\u043a\u0430\u043c\u0438 \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044e \u0431\u044b\u0441\u0442\u0440\u043e \u0432\u043e\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c\u0441\u044f:<\/p>\n<ul>\n<li>\u0418\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0430\u043c\u0438 \u0432\u0435\u0431\u043c\u0430\u0441\u0442\u0435\u0440\u0430 \u0434\u043b\u044f \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u043a\u0438\u0445 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u043e\u0432 (*\u0411\u0430\u043d\u0435\u0440\u043e\u0432, \u0441\u0441\u044b\u043b\u043e\u043a \u043d\u0430 \u043b\u0435\u043d\u0434\u0438\u043d\u0433\u0438&#8230;)<\/li>\n<li>\u0412\u043e\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u0430\u043d\u0430\u043b\u0438\u0437\u043e\u043c \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u043e\u0432 \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u043f\u043e \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u043c \u043a\u0440\u0438\u0442\u0435\u0440\u0438\u044f\u043c 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class=\"OrganicTitleContentSpan organic__title\" role=\"text\">\u00ab<\/span>\u0417\u0434\u0435\u0441\u044c \u043d\u0435 \u0447\u0435\u0433\u043e \u043d\u0435 \u043f\u043e\u043d\u044f\u0442\u043d\u043e, \u042f \u043d\u0435 \u0440\u0430\u0437\u0431\u0435\u0440\u0443\u0441\u044c!<span class=\"OrganicTitleContentSpan organic__title\" role=\"text\">\u00bb<\/span><\/p>\n<p>\u041d\u043e, \u043d\u0435 \u0441\u043f\u0435\u0448\u0438\u0442\u0435 \u0437\u0430\u043a\u0440\u044b\u0432\u0430\u0442\u044c \u0441\u0430\u0439\u0442 \u0438\u0431\u043e \u043e\u0431\u043e \u0432\u0441\u0451\u043c \u0431\u043e\u043b\u0435\u0435 \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u0435\u0439 \u041c\u044b \u043f\u043e\u0433\u043e\u0432\u043e\u0440\u0438\u043c \u0432 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0445 \u0441\u0442\u0430\u0442\u044c\u044f\u0445, \u043f\u043e\u0441\u0432\u044f\u0449\u0435\u043d\u043d\u044b\u0445: \u043a\u0430\u0436\u0434\u043e\u043c\u0443 \u0440\u0430\u0437\u0434\u0435\u043b\u0443 \u043c\u0435\u043d\u044e \u0438 \u043f\u043e\u043b\u043d\u043e\u043c\u0443 \u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b\u0443 \u0440\u0430\u0431\u043e\u0442\u044b \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u043a\u043e\u0439 \u0441\u0438\u0441\u0442\u0435\u043c\u044b. <strong>\u041f\u043e\u0432\u0435\u0440\u044c\u0442\u0435 \u044d\u0442\u043e \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u043e&#8230;<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-23543 size-full\" src=\"https:\/\/help-ka.ru\/market\/wp-content\/uploads\/2022\/08\/4908309430483.png\" alt=\"\" width=\"1278\" height=\"416\" srcset=\"https:\/\/help-ka.ru\/market\/wp-content\/uploads\/2022\/08\/4908309430483.png 1278w, https:\/\/help-ka.ru\/market\/wp-content\/uploads\/2022\/08\/4908309430483-300x98.png 300w, https:\/\/help-ka.ru\/market\/wp-content\/uploads\/2022\/08\/4908309430483-1024x333.png 1024w, https:\/\/help-ka.ru\/market\/wp-content\/uploads\/2022\/08\/4908309430483-768x250.png 768w, https:\/\/help-ka.ru\/market\/wp-content\/uploads\/2022\/08\/4908309430483-1220x397.png 1220w, https:\/\/help-ka.ru\/market\/wp-content\/uploads\/2022\/08\/4908309430483-100x33.png 100w, https:\/\/help-ka.ru\/market\/wp-content\/uploads\/2022\/08\/4908309430483-600x195.png 600w\" sizes=\"auto, (max-width: 1278px) 100vw, 1278px\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0417\u0430\u043a\u043e\u043d\u0447\u0438\u0432 \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u044e, \u0438 \u043f\u043e\u0441\u0435\u0442\u0438\u0432 \u041a\u0430\u0431\u0438\u043d\u0435\u0442 \u0432\u0435\u0431\u043c\u0430\u0441\u0442\u0435\u0440\u0430, \u0412\u044b \u0437\u043d\u0430\u043a\u043e\u043c\u0438\u0442\u0435\u0441\u044c \u0441 \u0442\u0440\u0435\u043a\u0438\u043d\u0433 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u043c, \u043f\u0440\u0435\u0434\u0443\u0441\u043c\u043e\u0442\u0440\u0435\u043d\u043d\u044b\u043c \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u043e \u0434\u043b\u044f \u0442\u043e\u0447\u043d\u043e\u0441\u0442\u0438 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f: \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0438 \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u043e\u0432 \u043f\u043e \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u043a\u0438\u043c \u0441\u0441\u044b\u043b\u043a\u0430\u043c, \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u043e\u0432 \u043f\u043e\u0441\u0435\u0449\u0435\u043d\u0438\u0439, \u0430 \u0442\u0430\u043a \u0436\u0435 \u043f\u043e\u043b\u043d\u043e\u0439 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u043e\u0439 \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u0430 \u0434\u043b\u044f \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438\u0432\u043d\u043e\u0439 \u0440\u0430\u0431\u043e\u0442\u044b \u0438 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